Pearl Izumi in partnership with Shimano and visual documentarian Justin Balog from Mixed Media Machine, have set out to highlight some unique bike builders and their workshops in a series of films.
"The first builder we sought to highlight is Horse Cycles. Founder Thomas Callahan began building in Brooklyn, New York back in 2007. An avid rider who found his way to building through a background in sculpture, he’s been feeding off the vibe of the city to make magic. He has long believed in creating bikes that are both utilitarian and beautiful to support the concept of healthy living and freedom of movement."