"Like Coal did within the snowsports scene, Seattle’s Swift Industries built a brand by creating high-quality, beautifully-designed products for a particular community: bike commuters and bike tourers. As Seattleites and cyclists ourselves, we’ve been following their evolution, and when the opportunity to get involved in their annual Solstice Campout arose, we bit. The Campout is a global call for riders to get out of town on a bike-camping adventure with friends. Riders can join up with local Campouts published on their site, or they can do their own thing. We decided to build our own, an ambitious 4-day backcountry route in rugged Central Idaho. We invited our friends from Tenkara Rod Co. and Latigo Coffee to join us, and opened up the ride to anyone else who might be interested, ultimately making a crew 14 deep from Seattle, PDX, LA, SLC, Denver, Boise, and Bozeman. Also in the mix were 2 videographers and 4 photographers to document the adventure."